Negative Projection
From Jack Bauer, Wilhelm Reich and Confronting Fascism by Mac McKinney
Psychiatrists and psychologists recognize that when one is excessively denigrating someone or something, one is really engaging in negative projection, projecting one’s own negative “shadow”, to use Dr. Carl Jung’s term, by which he meant the subconscious, repressed and suppressed parts of oneself, in particular those aspects that one refuses to even acknowledge, so inimical are they to one’s self-identity. Thus the stridency with which one accuses and assaults those same aspects in another is often an indication of the depth of intensity with which they exist in oneself, particularly when the accused bears no resemblance whatsoever to the accusation. In this latter case, such accusations would be pure projection, a veritable mirror of one’s own negative shadow.
Want to test this out? Write down the qualities of people you hate and then ask yourself if you have those same qualities.